At VPS, we pride ourselves on delivering exceptional training experiences with an innovative twist. Recently, we embarked on an exciting journey with one of our clients, taking their new powertrain training on the road!

Despite challenges like maintaining energy levels over such an extensive journey as well as last-minute schedule changes, we delivered exceptional results with 99% of participants agreeing that they now had the tools needed for successful sales conversations. But don’t just take our word — the proof is in the numbers: dealerships that received the training sold double their usual truck quantities!

Our mission was to educate dealer sales teams and ignite enthusiasm for this groundbreaking product. So, what did we do? We hit the road — literally! Two massive 53-foot trailers set off to opposite ends of the country, each equipped with an air-conditioned interior that expanded like a pop-up shop, featuring interactive displays showcasing our client’s powertrain components and its advantages over competitors.

Over seven months, we covered more than 26,000 miles, visiting dealerships every week for two days of immersive training events. Day one focused on sales personnel, ensuring they were equipped with the knowledge to confidently promote this new offering. Day two included a cookout and opened up the experience to parts and service personnel as well as invited customers — a unique opportunity to see firsthand what all the buzz was about! This gave the sales personnel an opportunity to practice what they learned the day before and convince their customer purchase trucks.

As a result of the excitement around the powertrain and the increased sales generated by the training that VPS developed and delivered, our customer is receiving multiple requests from dealerships who were initially hesitant about the training, which has sparked a discussion about a possible Phase 2 of the training.

If you are seeking innovative ways transform your product launches into unforgettable experiences that drive real results, we would love to discuss how we can help take YOUR business where it needs go next!

Let’s get moving together toward success stories like these. Contact VPS now for an exceptional training experience tailored specifically to your unique goals and objectives.