VPS IndustriesAutomotive & Auto-Aftermarket

VPS IndustriesAutomotive & Auto-Aftermarket

Accelerate Learning with Automotive Training Expertise

With more than 30 automotive client partnerships, VPS brings proven, practical training experience across sales, service, product launches, aftersales, and electric and hybrid vehicle programs.

We help automotive organizations train the people who represent, sell, service, and support their vehicles. Our innovative programs combine industry knowledge, structured content, flexible delivery, and hands-on instruction to keep dealer networks and technical teams prepared for what is changing now — and what comes next.

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Elevating Skills, Driving Success

Automotive Sales Training

With a focus on quality and consistency, our automotive sales experts will equip your representatives with sales skills, product knowledge, and brand loyalty. Our automotive sales training programs go beyond just selling, encompassing a genuine passion for your brand, reinforcing marketing messages, and showcasing comprehensive product understanding. Through targeted content, innovative training methods, and cutting-edge technology, we empower your consultants to become top-producing sales professionals.

Automotive Product Launch Training

Our comprehensive services empower you to maintain ultimate control, while significantly reducing costs. With our expert guidance and end-to-end training programs, your sales teams and technicians will excel in supporting your objectives. Experience the advantage of seamless and consistent product launches, enabling you to succeed in the market and strengthen brand loyalty. Take advantage of our centralized approach, saving up to 30 percent in costs, while ensuring impeccable standards and impactful marketing messages across all markets.

Automotive Technician Training

Discover how our comprehensive training program can revolutionize your automotive repair business. In today’s rapidly evolving automotive industry, technician proficiency is paramount to customer satisfaction and retention. As vehicles become more advanced and regulations more complex, staying up to date is crucial. Our optimized blend of virtual and instructor-led training, combined with hands-on activities and personalized support, ensures your technicians are equipped to troubleshoot, diagnose, and repair the latest vehicle models with ease.

Automotive Aftersales Training

Our tailored customer care, sales, and aftersales training programs are designed to maximize profitability. Whether you are a workshop manager, parts employee, or receptionist, our programs cater to your unique needs. Experience the difference of aligning with VPS and take your corporate identity and aftersales processes to the next level.

Electric & Hybrid Vehicle Expertise

At VPS, we are proud to offer our extensive expertise in designing, delivering, and maintaining cutting-edge learning programs for the EV industry. With a strong background in servicing both established electric vehicle nameplates and emerging new energy vehicle start-ups, we possess the global experience needed to meet the evolving landscape and technology of the automotive industry.

From multiplexed electrical systems to high-voltage hybrid and electric powertrains, as well as pervasive autonomous vehicle technology, our comprehensive learning solutions are built on collaboration, continuous improvement, and ongoing innovation. By partnering with VPS, your team of service technicians will receive training that keeps them at the forefront of industry advancements, driving your success in the ever-changing world of electric vehicles.

60% Decrease in Training Costs for Service Technician Training

– VPS Delivered to Large Automotive Client

How Automotive Training Programs Improve Performance

Automotive companies that invest in structured training programs often see measurable improvements in employee performance and retention.

For example, manufacturers and OEM teams use mobile microlearning to quickly train frontline teams on electric vehicle technologies as new models reach the market.

Service networks and partners improve technician retention with modern, streamlined onboarding and clear paths for ongoing skills development.

Some organizations also roll out standardized automotive learning solutions across distributed teams, helping improve supplier consistency, quality, and compliance.

Mobile Learning for Automotive Teams

Mobile microlearning gives automotive teams flexible training they can use when and where they need it.

Sales teams can review product training in the field or during product launches. Technicians can access learning modules in the service bay. Teams can also receive quick updates during new vehicle launches.

Short, focused lessons improve knowledge retention and make it easier to keep teams up to date.

The result: A more confident workforce and technicians who stay current with modern vehicle systems and diagnostics.

Managed Learning Services for Automotive Teams

Managed learning services help simplify how training is planned, delivered, and maintained.

Instead of exhausting internal resources, automotive leaders can leverage our dedicated team to execute key functions, including strategic program design, rapid content updates, and end-to-end delivery and reporting.

By bridging the gap between complex training needs and operational efficiency, VPS reduces the burden on internal teams and creates more consistent training across the board.

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VPS Success Stories

“VPS supported [our dealer network development] with its broad expertise, professionalism, and automotive training competence [with] a blended learning solution that was simple, creative, and pragmatic.” (Automotive Client)

Automotive

“(We) have a long history and cooperation with VPS as our training partner in Norway. We are using their services for both technical, and non-technical training of the staff in our 60 outlets. The feedback from the participants (our clients) is very positive and we can recommend VPS as a professional and reliable partner for training.”

Automotive

“Having the right experience, VPS trainers demonstrate commitment, show enthusiasm, and tailor the learning intervention to the learners’ needs. These are key ingredients in making our dealer network development successful.”

Automotive

“As a soldier going through my second transition to civilian life, the ‘Shifting Gears’ program provides me with a unique opportunity. After receiving my certification as a GM technician, I’m looking forward to benefiting from a civilian career that enables me to build on the knowledge that I acquired as an Army helicopter mechanic to provide for my family, regardless of where we decide to live.”

Automotive

“It’s a pleasure to work with a very talented Partner and Team, we are offering innovative training solutions to our Dealer Network.”

Automotive & Auto-aftermarket

“VPS has set up a platform for (customer) for the management of training in our dealer network in France. They understood our needs and put in place the structure and the tools tailored to our needs to ensure seamless delivery.”

Automotive & Auto-aftermarket

“Fundamental to achieving this (ambitious strategy) is to have a strong partner which is able to offer highly qualified training organization, training administration, dealer coaching and training delivery in each market (we are represented).”

Automotive & Auto-aftermarket

“An important part of this tender and the training service operations is a business case driven to secure a bottom-line break even result, this means that all expenses are to be covered by the recharges (to our dealers). Our ambition is to offer premium qualification for dealers in each market.”

Automotive & Auto-aftermarket

Why Work with VPS?

The automotive industry is changing fast—from electric vehicles to digital retail and new customer expectations. Teams need training that keeps up.

VPS helps automotive organizations build a stronger workforce through automotive sales and service training, EV training, and leadership development.

By combining consulting, learning design, and modern training technology, VPS helps organizations improve sales performance, shorten learning curves, and keep technicians and frontline teams up to date as vehicles, systems, and customer demands evolve.

“VPS is a professional and reliable training partner. Feedback from our teams is consistently positive, and their solutions deliver measurable results.”

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Frequently Asked Questions – Automotive Sales Training & Workforce Development

What are the benefits of partnering with a workforce training provider for automotive teams?

A workforce training provider helps automotive organizations build stronger teams through structured training, EV education, and leadership development. This support helps sales and service teams adapt to new technologies and industry changes.

Are there ready-to-use training programs for compliance and leadership?

Ready-to-use training programs help automotive organizations quickly deliver courses and VPS offers these programs through both e-learning and instructor-led formats.

Why should automotive leaders invest in inclusion training?

Inclusion training builds stronger teams and creates more supportive workplaces. Inclusive leadership can improve employee retention and strengthen relationships with both coworkers and customers.

How can microlearning improve product knowledge for automotive sales teams?

Microlearning improves automotive product knowledge by delivering short training modules sales teams can access anytime. This helps them stay current on new models, features, and technologies.

What is an omnichannel sales strategy in the automotive industry?

An omnichannel automotive sales strategy connects digital tools — such as online research, live chat, and virtual demos — with the in-store dealership process. This approach helps sales teams guide customers smoothly through the buying process.

How can dealerships recruit and retain top technical talent?

Dealerships recruit and retain automotive technicians by offering strong onboarding, ongoing training, mentorship, and clear career paths. These programs help attract skilled workers and reduce turnover.

How can AI readiness support automotive workforce development?

AI readiness supports automotive workforce development by preparing employees to use automation tools and emerging technologies. Training helps teams adapt to new digital systems.

How do managed learning services reduce training costs?

Managed learning services reduce training costs by handling program design, scheduling, delivery, and reporting in one coordinated program. This lowers the workload for internal teams and keeps training consistent.

What solutions help OEMs adapt to market complexities?

Training solutions like scenario-based learning and compliance programs help OEM teams respond quickly to product innovations, regulatory changes, and shifting market conditions.

How can supplier quality training improve manufacturing performance?

Supplier quality training improves manufacturing performance by helping suppliers follow the same quality standards and compliance requirements. This leads to more consistent production and fewer quality issues.